DRAMA

OLD SPICE

Target Audience-Everyone
Key Images-Random pictures of cool things (you will be cool if you use this)
Key word's-old spice, awsome, hot, girls, adventure
Sound and Music-No music but appealing voices and sounds
Lighting- Directly On the spokes person (on his abs, body ext)
Message-

AXE

Target Audience-Male teenagers
Key Images- The guy wearing axe gets all the girls
Key word's-AXE attractive awsome hot
Sound and Music-No music but appealing voices and sounds mostly from the females
Lighting- Directly On the women who are attracted to the guy wearing axe
Message- Get axe get women

Dairy Queen

Target Audience-Everyone
Key Images-Random pictures of funny things
Key word's-Random crag nothign to do with product
Sound and Music-random sounds and a funny voice of spokes person
Lighting- Directly On the spokes person
Message- NO MESSAGE THIS AD SUCKS